With the launch of Tesla’s Wireless Charging Platform, STEL created marketing assets to support Tesla’s vision.
Tesla Wireless Charger
At the start of the project Telsa wanted to explore different creative avenues of which their product could be showcased. An ambiguous scene that accentuates the design but is also not distracting. We developed a spectrum of scenes this product could be home to.
Initial Look Development
Throughout the project material was developed with the Tesla and Freepower teams to create accurate and realistic visuals. The PCB board details were created with PNGs that were provided and turned into texture maps. All matieral development done in Blender/Photoshop.
Material Development
Credits:
Tesla
Freepower®
STEL Design
Kaleb Wika