A look into the creative process

The Why

The Mood

Look Dev

Spec AD

Tools: C4D, Blender, Davinci Resolve

Timeframe: 3 Months

The Details

Pre-Vis

This is the stage where initial motion is developed, allowing me to gauge the speed, flow, and camera movement throughout the video. At this point, lighting and materials are not yet considered, focusing solely on refining the animation's dynamics.

I wanted the viewer to visually feel the product, so each material was meticulously crafted to achieve a high level of realism. This involved detailed texturing and shading to ensure that every surface and component of the Sony FX3 looked authentic and tangible.

The Final

The Illuminating Innovation is an explorative project created to learn, improve, and test the 3D skillset I’ve developed over the years.

Each shot was meticulously crafted to showcase the brilliance and detail of Sony's innovation. Through dynamic blue lighting, the sleek design and intricate textures of the Sony FX3 come to life, inviting viewers to immerse themselves in its cinematic allure.

Every shot of the camera reveals a new facet of its craftsmanship, from the elegant curves to the advanced sensor that promises unparalleled clarity and precision. Each frame is a testament to the dedication and passion poured into this project, as we strived to capture the essence of cinematographic excellence.

As someone who loves photography, focusing on the Sony FX3 allowed me to channel my passion into the visuals, driving my creativity to new heights.

Credits:

3D Artists: 
Kaleb Wika
Luke Chaney


Sound Designer: 
H1 Sound

How can I create a visual story to showcase the FX3’s design, craftsmanship, and technological brilliance.

The mood board I developed features dark blue, dramatic photography and renders, aiming to evoke a sense of depth and intensity. I sought to create something unique and fresh, pushing the boundaries of creativity in lighting to deliver an innovative visual experience.

At this stage, I focused on creating first draft assets, drawing inspiration from the mood board. This is where the lighting, materials, and preliminary camera animations were meticulously developed to align with the project's dramatic and innovative vision.